Michael Trevino, Newest Bench Endorser !

Months ago, Penshoppe introduced Ed Westwick as their new ambassador and endorser of their latest collection and set to introduced Asian Teen Sensation Mario Maurer as their newest endorser. Rival clothing line, Bench, has introduced music genius and Grammy award winner Bruno Mars in their collection.Today Bench is glad to announce the newest addition to their growing family. 

Through Mr. Ricky Lo's article, Bench announced Hollywood star Michael Trevino as their new endorser. Michael play as Tyler Lockwood, a lovable werewolf in US TV hit Vampire Diaries. He was born on January 25, 1985 in Montebello, California and has a Mexican decent. 


We are looking forward to see Michael in the Philippine land. Congrats Bench !

Pinoy Labels goes International Brand!

Filipino brands are starting to conquer the international scene. Of all garment brands in the local market today, only few outstand and being known across the world. Bench, Penshoppe and Kamiseta are one of the local products excels in the local market and being known internationally. They even have famous international celebrities model their designs and creations. The bankable names that are known in the Hollywood and across the world.

Bench

Bench began on 1987 with small store selling men’s t-shirts owned by Filipino-Chinese business man Mr. Ben Chan. Bench grew at an incomparable rate by being the pioneer in the use of celebrity endorsers, television and giant billboards. Today, Bench grew from being a small store to being a giant business retail space in the Philippines with worldwide network and outlets in US, Middle East, Taiwan and China. To name the few achievements Bench has earned throughout the years, they were awarded to be the 2009 Outstanding Filipino Retailers for Fashion Category and Global Filipino Concept of the Year on that same year.

Bench is endorsed by top local artists in the Philippines, and also popular celebrity known internationally. Who would have forget the Asian Phenomena that brought Jerry Yan landed on the Philippine land early 2000 and the half Filipina Hollywood diva Nicole Scherzinger that also posed for Bench garments.

Nicole Scherzinger

Jerry Yan

Bruno Mars

Now joining the ranks of caliber endorsers of Bench is no less than Filipino-American Grammy Award Winner Bruno Mars.

Penshoppe

Penshoppe is a clothing brand in the Philippine established in 1986, as a college project between friends. Penshoppe is known for its fresh but sophisticated take on casual wear, high quality products at affordable prices. Penshoppe is the flagship brand of Golden ABC and one of the Philippine’s leading casual brands. Penshoppe first conquered the Visayas and Mindanao market, and then they moved to Manila and penetrated the big city for 25 strong years now.

Ed Westwick

Mandy Moore

Penshoppe is hovered and rearing to bring it own unique brand of casual wear to the rest of the world.  Penshoppe were endorsed by International Singer/Actress Mandy Moore early 2000. Today Penshoppe Apparel is endorsed of one of the biggest name in the Hollywood – Ed Westwick. The ‘Gossip Girl’ star and the most loved bad boy on TV is the new face of this local product.

Kamiseta

Kamiseta is the leading specialty retailer of fashionable casual apparel, accessories and footwear for girls ages 16-34. The Kamiseta brand targets youth, hip and active women. Their success is driven by a powerful combination of extensive product development, fashion right merchandise, exciting brand imaging, affordable prices and friendly service. Their brand label is what girls are all about.

This 2010, Kamiseta was awarded for being Outstanding Lifestyle Apparel Brand and various awards throughout the years. And their ranks of endorsers are Hollywood A-list celebrities – Kate Hudson, Alicia Silverstone, Petra Nemcova, Natalie Portman and the loving wife of Tom Cruise, Katie Holmes.

Kate Hudson

Alicia Silverstone

Natalie Portman

Katie Holmes

Truly, Filipino products are remarkably and fashionably kicking the international scene. Come the day, these Philippine made products will be top the fashion world. The best is yet to come to Filipino Fashion.

'Men in Briefs' Billboard Removed - My own perceptions

Men In Briefs Time Frame in Edsa-Guadalupe

3^rd Week of June – Billboard Bench Erected

4^th Week of June – Valenzuela Mayor complains about the Billboard

1^st Week of July – Billboard Removed !!

Pros:

·         The Billboard shows cute and sexy hunks

·         Nice cut and colors of Bench Under wears

·         A good publicity for Phil. Rugby Team

Cons:

 It was 2 weeks ago when I first saw the billboard of Bench featuring the Philippine Rugby Team erected in Edsa-Guadalupe Bridge.  At first I found those billboards fun and sexy. Yeah Yeah Yeah .. The first thing a gay man would think the billboard is pleasure to see – satisfying the need to see almost naked men. But as time passed by, I found the billboard too sexy to be erected in a billboard. Unlike the previous billboard of popular actors, the Philippine Rugby Team shows too much of bulge.

Commentary:

Bench has always known for having the best and famous models wearing their creations. Not just underwear but also for other garments. We are now living in the era social networking; it must have asked the people’s opinion before doing such act. And at the end of the day – ‘Men in Briefs’ billboard in EDSA is an advertising promotional campaign to promote a business. At the end of the day everything is just for business. Complaints are entertained, but please be reminded to offer an alternative to make the business still working. The bench billboard in guadalupe is down -so apparently women can be treated as sex objects but men can't.

MRT - Most Romantic Train (WEEHH ?)

I've been to Quezon City this morning, and from Makati, the best way to get to Quezon City ontime is to ride the Metro Rail Transit or better known as MRT.

Have you been to MRT ?

If you are coming from Guadalupe, Makati Station you will be welcome by the hot and famous billboards of Bench along with it is the legendary Pasig River. Bench billboards mostly offers gorgeous bodies and faces of different famous personalities like Kris Aquino, Dingdong Dantes, Coco Martin, Jake Cuenca and a lot more. Going up to the train station, you will smell stingky fragrance of Guadalupe Market. Yung tipong kapag naamoy mo, ay day .. sorry na lang sayo. Hindi ka man pwedeng magreklamo, nakikiamoy ka lang namang. Upon walking, you will see bunch of Jeepneys and other passengers lining up for different routes. Then you need to use the escalator to get in the station fast. But -- Sorry The Machine Isnt Working -- you walk !

Walking ang drama mo ante. Bitbit ang isang katerbang libro at magazines, tirik pa si Sunshine (Sun) at ayaw paawat ng pawis mo sa pagtagaktak - tak - tak - tak - tak - tak - tak ( ayaw nga paawat eh.) Like me, ang panyong dala ko .. wala pa ako sa pupuntahan ko, basa na ! Pwede ko nang isampay ! Imberna ! Then we reached the train station. You can see many windows - without curtain. Subdivided siya ante, sa jilid (gilid) ang mga sakto ang paylaloo (bayad) at sa jitnabells (gitna) ang chika lang (indi sakto ang bayad). At kapag shungaers ka lost ka ! Then pay (bayad) na sa windows xp (window). After paying .. shooot thats it.

That doesnt end the challenge dear sorry. That is only the beginning of the journey to forever (charot hindi naman forever). After getting the Master/Visa/MRT Card .. you will insert it to a machine to get inside the train premises. Sorry - bongastra (bobita) si anti, wit (hindi) knowing (marunong) gumamit na chenelyn (thing).
But before that, a sleepy guard will try to check your thing. Then after getting in to the machine, get your card back and keep it - its not yours dont lose it, you will be needing it to get off the train station or else you'll be dead :).

The 1 million challenge starts when your feet walk to doorways of the train without body contact. I called it 'Battle Royale'. This is the moment that you will hear yourself cursing somebody and saying F*cK***** ... Ill Share to you this conversation welcomed me and my friend inside the train:

Ate: Umayos ka nga kanina ka pa ha.
Kuya: Anong kanina .. anu ba ginagawa ko sayo ?
Ate: Kanina ka pa dikit ng dikit .. nakakabastos ka na eh !!
Kuya: Anung dikit .. hindi nga kita dinidikitan !
Ate: Kanina pa kita napapansin, nang mamanyak ka yata eh !!
Kuya: Hoy Mukha mo, hindi ka maganda para pagsamantalahan ko (applause)
Ate: Nakakabastos ka na, kanina ka pa .. yang style mo bulok yan.
Kuya: Mukha mo bulok !!!! (applause)

Actually ang problema lang ni ate ay ang mabahong hininga ni kuya. Kimembot na lang niya na nabastusan siya. Hindi man lang kasi nag effort si kuya na magtoothbrush. Mano mang magbaon ng toothpaste si kuya tapos papakin nya along the way di ba ? Or kung di nya afford ang 15 pesos na toothpaste .. buy na lang siya ng Clorretes tapos lapangin nya .. ulamin pa nya !!

Sa kakakwentuhan namin at kakawatch sa Face to Face MRT ng mga kuya at ate .. nasa Ortigas Station na pala kami. Nalagpasan na namin ang Boni Ave. Station at Shaw Boulevard Station. Trivia: Madaming cute boys na sumasakay sa Shaw .. karamihan call center na nagtatrabaho around at dyan din na nakawan si Joben Villanueva. Walang nagawa ang mga guard -- NGA NGA !! Sa Ortigas Station naman .. sakto lang madami ding cute, pero mga shuminta ! Shumintang nag gygym sa Gintong Gym sa Galle. Sa Santolan-Annapolis Station bumababa ang mga pulis na nakaksabay ko. Go Kuya .. Pess pa naman siya. But no one can beat the 'Battle Royale' in Cubao-Araneta Station -- AY KAY DAMING POGI ! FEU-UE-LA SALLE-ATENEO pagsamahin mo pa .. pero more more din ang shumita so minus 50% dedma .. may tira pa. Sa GMA-Kamuning Station ang station ng GMA Kapuso. Pagbaba mo isang tambling lang .. GMA Annex na !! If you can just see .. pakalat kalat lang dyan sa baba sila Fabio Ide at Aljur Abrenica. Kaya ako sayo bakla .. go na sa GMA Kamuning Station. At sa Quezon Ave ang rival station ng Kapuso. The historical Quezon Ave were used to be nest of birds with a low fly .. (ipilit ba?) At finally sa North Ave. Station that will lead you to the oldest SM I know. Ayan .. ikaw na magfield trip sa MRT.

Ang moral lesson ay: Mageffort magtoothbrush pag lalabas ng bahay para di mapaghinalaang manyak ! ahahaha.



-froglet