Monday, April 11, 2011

Music Video Review: Britney Spears' Till The World Ends.

Britney Spears released her new music video on March 4, 2011 and been hitting local and international charts. The song is her second single for her seventh studio albumFemme Fatale. Till the World Ends was written by Dr. Luke,Alexander KronlundMax Martin and Kesha and produced Luke, Max Martin and Billboard. The song was leaked on March 3, 2011, and was released for digital download the following day. The song has uptempo dance-pop andelectropop song with a chant-like chorus, where Spears sings about dancing until the end of the world. The music video shows an underground dance party of Britney Spears set on December 21, 2012. The video was filmed inside a basement in Los Angeles, California. 






The Music Video of 'Till the World Ends' was directed by Ray Kay and choreographed by Brian Friedman. Ray Kay has also directed various videos of popular artist including, Lady GaGa's Pokerface, Willow Smith's Whip My Hair, Sean Kingston and Justin Bieber's Eenie Meenie, Justin Bieber's Baby and Adam Lambert's For Your Entertainment and many more. The video begins with the words "December 21st, 2012" flashing on screen, while Spears appears strutting in an underground party wearing a studded leather jacket and stockings. Several people are seen running to a manhole and enter the sewer system to arrive to the party. This is followed by a dance routine in which Spears is wearing a sequined bodysuit and a small jacket with shoulder pads, while accompanied by female dancers. During the video, there are scenes of buildings burning and debris falling, as well as intercut scenes of Spears in front of an illuminated background. As the second verse begins, she dances provocatively with her male dancers. 


The Music Video is a danceable video. You can see Britney dancing along with people in an underground party. Comparing the video to her previous video Hold It Against Me, I certainly like he latest video. It reminded me of the music video of Lady GaGa Just Dance. Seeing Britney Dance along with people and partying while the world is crashing. Visually, the video has a bright quality and it showcases a very good music video. The song is a solid dance music with up beat tempo that will make you want to dance. The choreography was just too good compared to he previous videos. What this music video did lack was anything memorable. There was nothing special or unique about the music video for “Till the World Ends,” and the only thing that really stood out was Britney Spears motorcycle gloves, which I want. There seemed to be an orgy going on between the party goers, which you can somewhat make out inthis screenshot of a girl grabbing someone’s leg in a sexual manner.


Overall, the video was just too good.  Britney is impressive in her dance and the song is just quite good. I'll give it 4 stars out of 5.

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