Sunday, July 10, 2011

Pinoy Labels goes International Brand!


Filipino brands are starting to conquer the international scene. Of all garment brands in the local market today, only few outstand and being known across the world. Bench, Penshoppe and Kamiseta are one of the local products excels in the local market and being known internationally. They even have famous international celebrities model their designs and creations. The bankable names that are known in the Hollywood and across the world.


Bench

Bench began on 1987 with small store selling men’s t-shirts owned by Filipino-Chinese business man Mr. Ben Chan. Bench grew at an incomparable rate by being the pioneer in the use of celebrity endorsers, television and giant billboards. Today, Bench grew from being a small store to being a giant business retail space in the Philippines with worldwide network and outlets in US, Middle East, Taiwan and China. To name the few achievements Bench has earned throughout the years, they were awarded to be the 2009 Outstanding Filipino Retailers for Fashion Category and Global Filipino Concept of the Year on that same year.

Bench is endorsed by top local artists in the Philippines, and also popular celebrity known internationally. Who would have forget the Asian Phenomena that brought Jerry Yan landed on the Philippine land early 2000 and the half Filipina Hollywood diva Nicole Scherzinger that also posed for Bench garments.

Nicole Scherzinger

Jerry Yan

Bruno Mars

Now joining the ranks of caliber endorsers of Bench is no less than Filipino-American Grammy Award Winner Bruno Mars.


Penshoppe

Penshoppe is a clothing brand in the Philippine established in 1986, as a college project between friends. Penshoppe is known for its fresh but sophisticated take on casual wear, high quality products at affordable prices. Penshoppe is the flagship brand of Golden ABC and one of the Philippine’s leading casual brands. Penshoppe first conquered the Visayas and Mindanao market, and then they moved to Manila and penetrated the big city for 25 strong years now.

Ed Westwick

Mandy Moore

Penshoppe is hovered and rearing to bring it own unique brand of casual wear to the rest of the world.  Penshoppe were endorsed by International Singer/Actress Mandy Moore early 2000. Today Penshoppe Apparel is endorsed of one of the biggest name in the Hollywood – Ed Westwick. The ‘Gossip Girl’ star and the most loved bad boy on TV is the new face of this local product.


Kamiseta

Kamiseta is the leading specialty retailer of fashionable casual apparel, accessories and footwear for girls ages 16-34. The Kamiseta brand targets youth, hip and active women. Their success is driven by a powerful combination of extensive product development, fashion right merchandise, exciting brand imaging, affordable prices and friendly service. Their brand label is what girls are all about.

This 2010, Kamiseta was awarded for being Outstanding Lifestyle Apparel Brand and various awards throughout the years. And their ranks of endorsers are Hollywood A-list celebrities – Kate Hudson, Alicia Silverstone, Petra Nemcova, Natalie Portman and the loving wife of Tom Cruise, Katie Holmes.

Kate Hudson

Alicia Silverstone

Natalie Portman

Katie Holmes


Truly, Filipino products are remarkably and fashionably kicking the international scene. Come the day, these Philippine made products will be top the fashion world. The best is yet to come to Filipino Fashion.

No comments:

Post a Comment